Luigi Vivone

Creative Director in Watches & Jewellery

20+ years shaping creative direction and product strategy in the luxury watch and jewellery industry.

Luigi Vivone is a creative director and product development expert operating at the intersection of design, industrial execution, and market positioning. Trained in Watch & Jewellery Design at HEAA La Chaux-de-Fonds, he has built a career translating creative vision into scalable, commercially successful products.

Over more than a decade with Fendi Timepieces (LVMH), he led design and product development across hundreds of references, from concept to production. His work includes patented concepts such as the IShine rotating gemstone case, the Selleria interchangeable strap system, and the Policromia made-to-order program—each combining innovation, identity, and manufacturability.

His approach integrates Swiss precision, Italian creative culture, and a global production network spanning Europe and Asia. He collaborates closely with suppliers, engineers, and decision-makers to ensure coherence between design intent, technical constraints, and market expectations. Collections have been presented directly to executive leadership and international press, articulating both product and narrative with clarity.

Luigi’s work extends beyond object design into creative direction—structuring ideas, defining product language, and building systems that sustain long-term brand coherence.

Trilingual in French, English, and Italian, he operates across cultures and disciplines with a focus on clarity, relevance, and execution.